Inner city Perth is enjoying a resurgence as people from all walks of life reassess their lifestyles and recognise the advantages of living close to where the action is.

Meeting the challenges of these changes is the East Perth Redevelopment Authority.

As an urban innovator, the East Perth Redevelopment Authority promotes quality infrastructure and great architecture, inspired by our State’s natural beauty and heritage. As an important city centre regeneration project, The Link sits within the framework of the East Perth Redevelopment Authority’s vision to contribute to creating a ‘Vital Perth’.

The key strategies underpinning ‘Vital Perth’ are:

• Repopulating Perth: Significantly increase the inner urban population of residents, workers and students.
  
  
• Activation: Promote strategies to activate Perth’s river, foreshore and key public spaces.
  
  
• Creative City: Focus on fostering a creative economy and associated industries.
  
  
• Great Architecture and Public Domain: Set international standards for the quality of buildings and public areas.
  
  
• Infrastructure: Improve buildings, services and road networks to keep up with the needs of a growing city.
  
  
• Governance: Provide leadership, vision and a coordinated approach to regenerating Perth.