Market Sustainability
- The flow of people between The Link, CBD and Northbridge businesses will bring about positive outcomes.
- The Link-based consumer markets will contribute nearly 80% of the sales to support retail and cafe activity in the area.
- The CBD and Northbridge businesses will experience increased sales from The Link-based consumer markets.
- The growth in CBD and Northbridge sales resulting from Perth metropolitan population forecasts indicates that the entire 23,400m2 of allocated ground level retail/commercial space in The Link is sustainable without any impact to CBD and Northbridge businesses.
Employment: The project will see significant new employment opportunities resulting from ongoing construction of the railway in the short term, and further building construction to deliver The Link in the medium to long term. In addition, ongoing employment opportunities will emerge as each area is developed and new commercial operations open.
Investment: The Link will attract more workers, residents and visitors to the area to support a wide variety of commercial, retail and entertainment enterprises.
Improved linkages: The Link will create a network that supports easy, safe and enjoyable movement through the city. The improved connection provided by The Link will reduce travel time and see a significant enhancement of vehicle and pedestrian access from the city centre to Northbridge.
New Connections
North-south
- Two full street links (two-way King/Lake Street and two-way Queen Street).
- Two streets that extend between Wellington Street and the busway/railway reserves, with the links continuing to Roe Street via pedestrian plazas and bridges (Old Milligan Street and through the Entertainment Centre site in line with Shafto Lane).
- One pedestrian-only link (through Celebration Place).
East-west
- Improved pedestrian conditions along Roe Street and Wellington Street.
- A mix of lanes, arcades and a small street between Old Milligan Street and William Street.