Housing: The Link will provide housing with a diversity of dwelling types and sizes, and 10 to 15% affordable dwellings, to increase the opportunity for a variety of household types to live in the city centre.

Street-level experience: The project will be pivotal in restoring connectivity through the inner city, linking existing and future facilities, and inviting people to experience the city at the street level.

Cultural enhancement: The new physical linkages will blend the business and commercial culture of the city centre with the entertainment and multi-cultural style of Northbridge to generate new opportunities for diverse experiences.

Safety: The redevelopment will improve safety in the area by creating well designed streets and public areas and introducing an increase in population to provide passive surveillance.